What Should Be on Your Business Website? A Guide for Indian Entrepreneurs
Dhiraj Kumar
Web Developer · Bhopal, India
You've decided to get a website. Your developer is asking what pages you want. You're staring at a blank document wondering: what exactly should be on it?
This is one of the most common situations I encounter with new clients. Most business owners know they need a website but aren't sure what it should actually contain. This guide gives you a clear, practical checklist — organized by priority.
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The 5 Pages Every Indian Business Website Must Have
1. Home Page: Your first impression. It must answer three questions in under 5 seconds: Who are you? What do you do? Who is it for? Your most important service, a clear headline, and a prominent call-to-action (WhatsApp button or phone number) above the fold.
2. Services / Products Page: Detail every service or product you offer. Be specific. Include: what the service includes, who it's for, approximate pricing or starting price, and how to get started. Vague services pages ("We offer comprehensive digital solutions") convert nobody.
3. About Page: Your story, your team, your credentials, and why you're the right choice. The About page is consistently one of the 3 most-visited pages on any business website. Write it as if you're speaking to one specific potential customer.
4. Contact Page: Phone number (clickable to call), WhatsApp button (direct link), email, full address, and Google Maps embed. Operating hours. Multiple contact methods. Make it impossible to not find how to reach you.
5. Gallery or Portfolio Page: Photos of your work, products, premises, or team. Visual proof that you're real and capable. For service businesses, before/after photos or project photos are your strongest trust signals.
Trust Signals: What Makes Visitors Contact You
Trust is the gap between a visitor and an enquiry. These elements close that gap:
Customer Testimonials: 3–5 real quotes from real customers with their name and business/city. Photo testimonials convert 30% better than text-only.
Google Review Rating: Embed your Google rating (visible stars) on your homepage. If you have 4.5+ stars and 20+ reviews, display this prominently.
Credentials and Certifications: Degrees (doctors, CAs), certifications (ISO, FSSAI), registrations (RERA, GST number). Display the logos and registration numbers.
Years in Business and Projects Completed: "7 years in business" and "200+ websites delivered" are simple numbers that build significant credibility.
Team Photos: Real photos of real people. Stock photo team photos are immediately recognized and destroy trust. A genuine photo of you at work or your team together is worth more than any marketing copy.
What Most Indian Business Websites Are Missing
After auditing hundreds of Indian business websites, these are the most commonly missing elements that directly hurt conversion:
Clear pricing or price ranges: "Contact for pricing" loses 60% of serious prospects. Show ranges — even "starting from ₹X" helps.
Clickable phone number: Displaying a phone number as plain text instead of a tel: link forces mobile users to manually dial. Costs you calls every day.
WhatsApp button: India's business communication runs on WhatsApp. Every business website should have a floating WhatsApp button visible on every page.
FAQ section: Answering the 5 most common questions your customers ask saves you time on calls and builds trust with visitors who won't ask the question directly.
Last updated date or recent activity: An "About Us" page that says "Founded in 2010" with no other dates signals the website might be abandoned. Show recent testimonials, recent project dates, or a recently updated blog.
Looking for a professional website for your business?
Use the Smart Website Estimator to calculate your price in 2 minutes. Or WhatsApp directly — you talk to the developer, not a sales agent.
The Content You Need to Provide Your Developer
This is where most projects stall. Your developer needs this content from you before they can complete your website:
1. Logo file (PNG with transparent background preferred)
2. Profile/team photos (high resolution, well-lit)
3. Photos of your work, products, or premises (minimum 10, maximum the better)
4. Services list with descriptions and prices
5. Your business story (3–5 sentences about background and why you do this)
6. 3–5 customer testimonials (name, quote, city/company)
7. Contact details (phone, WhatsApp, email, address, business hours)
8. Google Maps link for your location
The faster you provide this, the faster your website is delivered. Most project delays are content delays, not development delays.
The One Thing That Makes or Breaks Your Website
All the right pages and trust signals matter. But the single element that determines whether your website generates leads is this: one clear, prominent call to action on every page.
Every page should end with an answer to the question: "What should I do now?" For most Indian businesses, that's one of: "Call us," "WhatsApp us," or "Get a free quote."
Don't offer too many options. Don't bury the CTA at the bottom. Make it impossible to miss. A beautiful website with no clear CTA is a brochure. A simple website with a clear CTA is a sales tool.
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Frequently Asked Questions
How many pages should a small business website have?
5–8 pages is the sweet spot for most Indian small businesses: Home, Services, About, Portfolio/Gallery, Blog (optional but recommended), and Contact. More pages aren't better — better content on fewer pages beats thin content spread across 20 pages.
Do I need a blog on my business website?
Not immediately. A blog is valuable for SEO and establishing expertise, but only if you'll actually publish regularly (at least once a month). An empty blog with no posts or posts from 3 years ago signals neglect. Add a blog when you're ready to commit to it.
Should I put my prices on my website?
Yes, or at minimum show price ranges. Businesses that show pricing get fewer but better-qualified enquiries. Businesses that hide pricing waste time qualifying callers who can't afford them. Transparent pricing is a trust signal in India.
Do I need a privacy policy page?
Yes, if your website collects any personal data (contact forms, email signups, cookies). A privacy policy is legally required under India's PDPB (Personal Data Protection Bill) and is required by Google Ads and most email marketing platforms.
What language should my website be in — Hindi or English?
For most Indian small businesses targeting local customers, English with Hindi CTAs (like WhatsApp buttons) works well. If your primary audience speaks only Hindi (many tier-2/3 city small businesses), a Hindi-primary or bilingual website is more effective and easier to rank for Hindi keywords.
Looking for a professional website for your business?
Use the Smart Website Estimator to calculate your price in 2 minutes. Or WhatsApp directly — you talk to the developer, not a sales agent.
Dhiraj Kumar
Web Developer · Bhopal, Madhya Pradesh
I build fast, SEO-optimized websites for Indian businesses — clinics, salons, coaches, restaurants, and more. My goal is to give small business owners the same digital quality as big brands, at transparent pricing.
Learn more about Dhiraj →